Clay Heritage was built on a simple idea: what if a family like the Kennedys had been raised in the Midwest? What would they wear to the lake? What would hang in their mudroom? How would they spend a weekend?
Founded by Phil and Maddie Clay, Clay Heritage blends the timeless charm of New England with the deeply rooted spirit of the American Midwest. We’re inspired by summers on the lake, crisp falls filled with festivals, road trips that start before sunrise, and family traditions thatstretch across generations.
To us, heritage isn’t just about history—it’s about the sweatshirt your grandpa picked up in Saugatuck in ’84 and the hat from the 2006 Indy 500 that still smells like bonfire smoke. It’s about classic style that doesn’t shout. Comfort that doesn’t quit. And loving where you’re from—even if you’re just passing through.
We lean vintage, with East Coast flair and Midwestern soul. Whether you’re pulling on a crewneck for morning coffee on the porch or packing up for a long weekend on the water, Clay Heritage is made for people who know where they’re headed—and remember where they came from.
Welcome to the club.